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Fireflies ai notetaker zoom3/23/2023 ![]() And why optimizing for discovery within that customer journey has just been so important to their growth. So I think by taking us through the journey, Chris was really able to show us why a self-service approach like the one he and his team have employed just really has worked so well for them. It may not be the thing you do forever or do it the same way forever. ![]() And even when it is right, it may not always be right. PLG puts a great, a really nice rapper around that, but it’s not right for every business. And I think for good reason, I mean, who wouldn’t be excited about this approach where product itself is driving acquisition activation and retention. So, so Ethan, what did you get out of this conversation with Chris?Įthan Garr 00:00:59 So PLG is all the rage these days. So if you’re working on or interested in product led growth initiatives, this conversation’s gonna be really valuable for you. It’s like an AI assistant that helped you and your team stay in sync. Sean Ellis 00:00:26 All right, in this week’s episode of the breakout growth podcast, Ethan Garr and I chat with Chris Ramini co-founder and CEO of Fireflies.ai with Fireflies, your zoom and other video meetings are recorded, transcribed and organized in one place. And now here are your hosts, Sean Ellis and Ethan Gar. Introduction 00:00:08 Welcome to the breakout growth podcast where Sean Ellis and Ethan Garrinterview leaders from the world’s fastest growing companies to get to the heart of what’s really driving their growth. * Building and monitoring predictability in growth (41:12) * Not every product is right for PLG, but it shines for collaboration tools (16:49) * Why hiring salespeople is now on the radar (13:54) * Let people buy the way they want to buy (12:19) * From Project Manager at Microsoft to Fireflies.ai (06:35) The Breakout Growth Podcast is also on YouTube: Click Here So dive in with Sean and Ethan as they look to uncover what’s driving breakout growth success at Fireflies.ai ![]() We have seen evolutions like this from purely self-serve to hybrid models in other fast-growing companies like Slack and Hubspot and it shows how the best PLG companies are always working to better understand their growth engines and customers. They have learned that some users do need a more conversational approach to succeed, so Krish is hiring a sales team to support that audience. “Let people buy the way they want to buy” is a mantra for Krish and his team, but through data and experimentation, they are continuing to better understand what drives value for their customers. Even though Fireflies has crushed it with PLG they are also learning and adapting every day. We dive in with Krish to get to the heart of why Product-Led Growth has proven to be the right approach for his team, why it is not right for everyone, and why Fireflies now plans to move beyond their purely self-serve model.Īnd that might be what makes this conversation so interesting. The Fireflies.ai video conferencing bot is an AI assistant that takes searchable notes to help teams maximize their productivity on Zoom, MSFT, Webex, and other video conferencing platforms. In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Krish Ramineni, Co-founder and CEO of Fireflies.ai.
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